Users will soon have a updated setting that allows them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the company announced that it currently hosts in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a full-scale rollout. This advancement coincides with a rise in AI content, fueled by recent content generation software.
The Broader AI Trend
It has been noted that almost one in 10 of the most rapidly expanding channels on a competing service only show AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently illogical or bizarre.
Based on user feedback that many people enjoy content produced via AI tools, ranging from AI artwork to educational videos, and we intend to provide users the option to adjust the amount of that, based on their own likes,” stated a platform representative.
Volume and Proportions
TikTok announced that there are now over a billion videos on its service labeled as made with AI. Collectively, more than 100 mn pieces of content are added to the service each day, making AI-generated material a relatively small part of its complete catalog.
How to Adjust Settings
Members will be able to decrease or raise the amount of AI-generated videos they see by using the topic control setting in the application and selecting “AI-generated content”. Other topics that can already be controlled under the tool cover current affairs, style, beauty, and movement.
Content Labeling and Policies
The platform’s policies require content makers to tag “realistic” artificially created content, and it prohibits malicious fake videos of public figures or emergencies. Any believable artificial content that is unmarked can be removed under its terms of service.
Furthermore, the app will now add an “AI-made” tag to content made using its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This measure is intended to deter users from attempting to evade the disclosure requirement.
AI Literacy Programs
The company is additionally launching a $2m awareness program for experts and groups to produce educational content about responsible artificial intelligence. This program will support charitable organizations specializing in educating coding and technology.
Moderation Strategy
The platform has justified its content review process, amid controversy over proposals to make redundant hundreds of content moderators in the United Kingdom. It is set to eliminate a significant number of roles in its trust and safety division in the UK capital, with labor groups and internet security professionals expressing worry that humans are being replaced by AI moderation.
A trust and safety lead stated that human moderation would remain essential, but AI can shield workers by removing the most harmful content before it has to be seen by staff. TikTok announced a notable drop in shocking and graphic content handled by safety staff over the previous year due to reliance on its machine learning processes.
It is vital to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”
